Privacy policy

PUREFACTS is committed to protecting your privacy when you are browsing for information through our Website. The handling of all personal information by the Website is governed by the Personal Information Protection and Electronic Documents Act. We may update our Privacy Policy from time to time when we change our personal information practices, so review this Privacy Policy often to obtain the latest information.

Why do we collect Personal Information?

PUREFACTS collects personal information from our users and prospective users in order to provide services and information to you.

We may also collect personal information to allow us to manage and develop our business and operations, including: informing you of, and supplying you with information other than that which you specifically requested; enabling PUREFACTS to comply with applicable law or regulatory requirements; and any other reasonable purpose to which you consent.

Any information that is collected is treated as confidential and will be respected in accordance with this Privacy Policy. While every attempt will be made to honour your privacy and safeguard your confidential information, PUREFACTS cannot guarantee the confidentiality or security of information transmitted electronically. By accessing the Website, you agree not to hold PUREFACTS responsible for any damages or losses you incur by transmitting electronic information to us.

What is Personal Information?

  • This may include your name, address and telephone number and e-mail address; information requests; business relationship or business operations information.
  • We also may automatically collect general anonymous information related to your use of our Website, such as the date and time you visit the Website, and the pages you visit on the Website.
  • In addition, we collect “cookie” information from your browser to identify your computer and provide us with a record of your visits to our Website.

How do we collect Personal Information?

We may use third-party web masters to help us gather and analyze information about the areas you visit on our Website in order to enhance your user experience and to help us analyze the use of our Website. These third parties use “cookies” to collect and generate information about your visits to our Website (including your IP address) that is transmitted to their servers in an anonymous form for processing. We study patterns of website activity so we can improve our users’ experience to our Website. The use of these tools does not allow us or our analytics service providers to identify individuals.

What is a cookie?

Cookies are tiny pieces of data that can be sent to your browser to be stored on your hard drive so that you are recognized the next time you visit our Website. Cookies are not used to determine the personal identity of anyone who is merely on our Website. They serve to help us track traffic patterns to determine a user’s preferred location and language so that we can direct them when they visit our Website. The statistical information helps us to understand how our Website is used (e.g., identifying which pages or sections are most popular and the peak activity times), which assists us in planning for future improvements to the Website to better meet our user’s needs.

Cookies are also used to provide entry for subscribers who have automatic log-ons.

The technology used to gather “cookie” information is provided by the internet browser you use and may be turned off by using your browser preference buttons. Please consult your browser’s Help Menu for instructions. Visiting the Website with analytics cookies disabled should have no significant impact on your browsing experience but please be aware that if you do turn off “cookies” in your browser, you may not be able to fully experience some of the features of our Website.

Feel free to visit our Website anonymously. We will only collect your internet protocol (IP), page requests, browser, operating system and average time spent with us. This information helps us to understand your needs and interests and to improve our offering.

Google Analytics

We use Google Analytics to view anonymized information about our website’s performance such as the most frequently viewed pages, average time on page and acquisition sources. This helps us understand which areas of our website are popular and which we need to improve. For more information, please read Google’s Terms and Conditions.

HubSpot

HubSpot is a marketing and sales software application that we use to analyze email campaigns and track onsite form completions. For more information, please read HubSpot’s privacy policy.

Disclosure of Your Personal Information

  • We will only disclose your information where we are required to do so by legal or regulatory requirements;
  • it is necessary to protect the rights and property of PUREFACTS;
  • emergencies occur or where the use is necessary to protect the safety of a person or group of persons;
  • the information is public personal information;
  • it is required by employees, contractors and consultants who require the information to assist us to establish, maintain and manage our relationship with you, including, for example, third parties that provide services to us or on our behalf or third parties that collaborate with us in the provision of services to you;
  • we have obtained your consent.

We will not sell, transfer or otherwise disclose any of your personal information to any third party without your express consent.

Consent and Opting-Out

Your consent to the collection, use and disclosure of your personal information may be given to us verbally, in writing or electronic or by using our products or services or by not responding to our offer to remove your personal information from our marketing lists, in which case we assume that you consent. You may withdraw your consent at any time as long as you give us reasonable notice of withdrawal.

Third-party Links

Our Website may sometimes contain links to other sites that are not governed by this Privacy Policy. Visitors to our Website may be directed to third-party sites for more information, such as about events, content sponsorships, vendor services, government entities, non-profits, and social networks. PUREFACTS makes no representations or warranties regarding how user data is stored or used on third-party servers. We recommend reviewing the privacy policy of each third-party site linked from our Website to determine their use of your personal data.

How to Contact Us

To obtain access to your information, report incorrect information, file a complaint or to make any enquiries or comments about this Privacy Policy, please contact our Chief Information Security Officer at: [email protected]

 

This Privacy Statement was last updated October 22, 2024.