PureFacts Financial Solutions to Enhance Revenue Management Capabilities with BNY Pershing

PureFacts Financial Solutions, the leading provider of revenue management and optimization solutions for the investment management industry, announced today a deepened relationship with BNY Pershing as the select provider for their clients’ billing and advisor compensation management needs. This collaboration aims to provide shared clients with PureFacts’ advanced revenue management solutions to further complement BNY Pershing’s Wove suite of advisory tools delivering capabilities that streamline operations and enhance client engagement. “Collaborations of this level are why BNY Pershing’s Wove stands out in the market,” said Noam Tasch, Head of Platform Sales at BNY Pershing. “The capabilities that PureFacts brings to our clients help support BNY Pershing’s goal of simplifying, scaling, and revolutionizing the wealth management experience for advisors.” “The combined power of PureFacts and BNY Pershing’s Wove will help ensure wealth management firms have access to the best solutions to both capture lost revenue and create revenue generating advisor compensation strategies and incentive planning,” said Pete Hess, President of PureFacts Financial Solutions. About PureFacts Financial Solutions Founded in 2010, PureFacts Financial Solutions is an award-winning global provider of revenue management solutions for the investment industry. Serving over 140 clients with a combined $10 trillion in assets under management, PureFacts’ wealth-tech solutions are an integral part of the tech stack and services model for 6 out of the 10 largest and most recognizable wealth management firms across North America and Europe, and help grow revenue through better management of fees, compensation and actionable, data-driven insights. Visit purefacts.com for more information. Media Contacts PureFacts Financial Solutions Ed Locher ed.locher@purefacts.com
PureFacts Expands Executive Team With Key Appointments in Customer and People Leadership

PureFacts Financial Solutions (“PureFacts”), an award-winning provider of end-to-end revenue management solutions for the investment industry, today announced the appointments of two executives to its C-suite: Jennifer Bouyoukos as chief people officer (CPO) and JJ Jeffries as chief customer officer (CCO). Both roles are newly created positions within the company, reflecting PureFacts’ continued growth and evolving organizational needs. “Adding these professionals to our growing roster of talent underscores our commitment to scaling with purpose and investing in people and client success,” said Pete Hess, president of PureFacts. “Jennifer and JJ bring world-class leadership and a strong record of transforming organizations. They will play a critical role in helping us empower financial services firms through data-driven revenue growth.” Bouyoukos brings more than 25 years of global HR leadership experience across technology, media and financial services sectors. She has held senior HR roles at SAP, RBC, Manulife, Entertainment One and Kobo, where she led large-scale cultural transformation, merger & acquisition (M&A) and international expansion initiatives. At PureFacts, she will be responsible for leading all aspects of the company’s people strategy. Her focus will include talent acquisition, executive development, diversity and inclusion and organizational design to support the firm’s rapid growth and evolving culture. “I’m looking forward to joining the PureFacts team at such an exciting inflection point,” said Bouyoukos. “The company’s purpose-driven vision, client focus and growth mindset deeply align with my own values as a people-first leader. Together we’ll continue to build on the company’s strong foundation to help make it a destination for top talent.” Jeffries has more than 15 years of experience in client success, business transformation and growth strategy, most recently serving as chief revenue officer at reverse logistics platform Vendidit. His previous roles include vice president of channel strategy at TransImpact and managing principal at Capco, where he focused on fintech partnerships. At PureFacts, he will lead all client-facing functions, enhancing customer satisfaction, cultivating long-term strategic partnerships and ensuring alignment between the firm’s solutions and evolving customer needs. “PureFacts is redefining what’s possible for financial services firms through innovative data and revenue intelligence,” said Jeffries. “I’m eager to champion the client voice and help ensure our teams deliver best-in-class outcomes that drive meaningful growth for our partners.” These strategic appointments reflect PureFacts’ continued momentum following a major capital investment from GrowthCurve Capital in 2024. The company has made several recent C-suite additions, naming Pete Hess as president in October 2024, followed by the recruitment of Robert O’Boyle as chief revenue officer, Anuradha Dodda as chief technology officer and Stephen Tkaczyk as chief financial officer all in March 2025. To learn more about PureFacts’ offerings, visit purefacts.com. ### About PureFacts Financial Solutions PureFacts Financial Solutions is an award-winning provider of End-to-End Revenue Management solutions for the investment industry. PureFacts helps some of the largest and most recognizable wealth management, asset management and asset servicing firms manage and grow their revenues. The PureRevenue Platform enables scalable revenue management by powering the entire revenue lifecycle. Firms calculate, collect, distribute, incentivize and optimize their revenues using PureFacts AI-enriched fees engine, incentive compensation application and compelling revenue business intelligence powered by a single system of record for revenue management. PureFacts’ clients outperform by retaining more customers, delivering incremental value, improving productivity, properly incentivizing advisors and distributors, preventing costly mistakes and finding optimization opportunities. With offices in Canada, the USA, and Europe, PureFacts has been recognized for its innovation and excellence including selections to the WealthTech100, AIFinTech100 and ESGFinTech100 awards. Drive revenues. Eliminate leakages. Increase growth velocity. Learn more at www.purefacts.com. About GrowthCurve GrowthCurve Capital is a private equity firm focused on building businesses by leveraging data, analytics, and machine learning, combined with a comprehensive approach to human capital, to seek to accelerate growth and drive long-term value. Founded by Sumit Rajpal, former Global Co-Head of the Goldman Sachs Merchant Banking Division, the firm focuses on data-rich, control-oriented private equity investments primarily across the technology and information services, healthcare, and financial services sectors. For more information, please visit www.GrowthCurveCapital.com and follow the firm on www.linkedin.com/company/growthcurvecapital.
Capital Investment Companies Selects PureFacts’ Fee Billing Product, PureFees, to Scale Their Business

RALEIGH, N.C.–(BUSINESS WIRE)–Capital Investment Companies, a prominent independent financial services and brokerage firm in the Southeast of the United States, and PureFacts Financial Solutions, a global leader in revenue management, enterprise reporting, and insights solutions for the asset and wealth management sector, today announced an agreement where PureFacts will be implementing PureFees, a market leading fee billing solution to complement another offering of PureFacts, PureRewards to scale their business with key benefits related to operational efficiencies and process automation helping Capital Investment Companies to attract, manage and grow revenue while reducing costs. “This agreement with PureFacts represents a key milestone in achieving service excellence for our advisors and clients,” said Richard Bryant, Co-founder and CEO of Capital Investment Companies. “PureFacts’ expertise in billing solutions perfectly complements their already proven solution PureRewards, seamlessly marrying the process of calculating and collecting clients’ fees with the payout of our advisors’ disbursements, providing our advisors and their clients with the most flexible, transparent and accurate solutions in the market. We are extremely pleased to be partnering with a leading provider and domain expert in revenue management to support our continued growth.” The combined solution of PureFees and PureRewards unleash new benefits in terms of efficiency, standardization and next best action on the performance and the profitability of the enterprise – we are excited to deliver this at Capital Investment Companies. PureFacts’ enterprise billing platform is designed to scale, accommodating the diverse needs of different types of wealth and asset management firms. As part of a comprehensive suite of solutions available to financial advisors, PureFacts’ platform provides Capital Investment Companies with the ability to track, measure, and optimize every dollar. “We are excited to expand our services and offerings to Capital Investment Companies to bring our innovative billing solutions to a recognized financial services leader in the southeast region,” said Robert Madej, CEO of PureFacts Financial Solutions. “The combined solution of PureFees and PureRewards unleash new benefits in terms of efficiency, standardization and next best action on the performance and the profitability of the enterprise – we are excited to deliver this at Capital Investment Companies.” About Capital Investment Companies Headquartered in Raleigh, Capital Investment Companies has been a leading independent financial services provider in the Southeastern United States. Capital Investment Companies is comprised of Capital Investment Brokerage, Inc. and Capital Investment Group, Inc., registered broker/dealers (Members FINRA/SIPC), Capital Investment Counsel, Inc. and Capital Investment Advisory Services, LLC (two SEC registered investment advisory firms) and their affiliates. Capital Investment Companies, along with its affiliates and strategic partners, offers a diverse range of financial services, including traditional investment brokerage, money management, investment banking, trust services, mortgage services, estate planning, insurance services, retirement plans, and a community foundation. Learn more about the firm at www.cico.us. About PureFacts Financial Solutions PureFacts Financial Solutions is an award-winning provider of End-to-End Revenue Management solutions for the investment industry. PureFacts helps some of the largest and most recognizable wealth management, asset management and asset servicing firms manage and grow their revenues. The PureRevenue Platform enables scalable revenue management by powering the entire revenue lifecycle. Firms calculate, collect, distribute, incentivize and optimize their revenues using PureFacts AI-enriched fees engine, incentive compensation application and compelling revenue business intelligence powered by a single system of record for revenue management. PureFacts’ customers outperform by retaining more clients, delivering incremental value, improving productivity, properly incentivizing advisors and distributors, preventing costly mistakes and finding optimization opportunities. With offices in Canada, the USA, and Europe, PureFacts has been recognized for its innovation and excellence including selections to the WealthTech100, AIFinTech100, and ESGFinTech100 awards. Drive revenues. Eliminate leakages. Increase growth velocity. Learn more at purefacts.com Contacts Martin Carignan SVP, Sales Canada & Head of Sales PureFacts Financial Solutions (647) 296-1008 martin.carignan@purefacts.com
PureFacts Announces Majority Investment from GrowthCurve Capital to Accelerate Growth

TORONTO–(BUSINESS WIRE)–PureFacts Financial Solutions (“PureFacts”), an award-winning SaaS provider of end-to-end revenue management solutions for the investment industry, announced today the completion of a majority investment from GrowthCurve Capital (“GrowthCurve”). PureFacts founder and CEO Robert Madej and the company’s employees will retain their interest in PureFacts. “This partnership with GrowthCurve marks a significant milestone for us, positioning us to unlock new growth opportunities and elevate PureFacts to the next level.” Founded in 1997, PureFacts helps many of the world’s top wealth management, asset management and asset servicing firms manage and grow their revenues. The PureRevenue Platform enables scalable revenue management by powering the entire revenue lifecycle. User firms can calculate, collect, distribute and optimize their revenues using the PureFacts fees engine, incentive compensation application and business intelligence solutions powered by a single system of record for revenue management. “We have come a long way since our humble roots as a small, Canadian wealthtech firm,” said Madej. “Since day one, our guiding principle has been our client intimate approach. It was critically important to find a strategic partner with the capabilities to help accelerate our ability to deliver value to our clients. The GrowthCurve team gained a deep understanding of our clients, our people, our products and our vision. We are thrilled to partner with them to enable our clients to grow their revenues more profitably.” GrowthCurve Capital is a private equity firm focused on building businesses through data, analytics and machine learning, combined with a comprehensive approach to human capital. The GrowthCurve investment will propel PureFacts along its growth trajectory by supporting new product development, continued market expansion, and the development and use of leading-edge artificial intelligence (AI) and analytics for the investment industry. “We have been very impressed with how Rob and the team built PureFacts into a leading provider of revenue management solutions for the wealth and asset management industry,” said Sumit Rajpal, GrowthCurve Capital founder and CEO. “PureFacts is exactly the type of company we look for in making strategic investments. We look forward to helping accelerate the company’s growth trajectory by investing in human capital, advancing the company’s robust technology platform and employing our expertise in AI and digital transformation to introduce new solutions and capabilities to PureFacts’ clients.” “PureFacts is well positioned to help its clients navigate an increasingly complex operating environment for billing and compensation management,” said GrowthCurve managing director Magnus Helgason. “There is a significant opportunity to build upon PureFacts’ market-leading revenue management platform to provide AI-enabled insights and recommendations that allow its clients to better manage and grow their revenues.” “We are incredibly grateful to our amazing clients around the world and very proud and thankful for our hardworking PureFacts team,” added Madej. “This partnership with GrowthCurve marks a significant milestone for us, positioning us to unlock new growth opportunities and elevate PureFacts to the next level.” Scotiabank acted as the exclusive financial advisor and Goodmans LLP served as legal advisor to PureFacts. KeyBanc Capital Markets Inc. acted as financial advisor and Weil, Gotshal & Manges LLP and Blake, Cassels & Graydon LLP served as legal advisors to GrowthCurve Capital. Terms of the transaction were not disclosed. To learn more about PureFacts’ offerings visit purefacts.com. About PureFacts Financial Solutions PureFacts Financial Solutions is an award-winning provider of End-to-End Revenue Management solutions for the investment industry. PureFacts helps some of the largest and most recognizable wealth management, asset management, and asset servicing firms manage and grow their revenues. The PureRevenue Platform enables scalable revenue management by powering the entire revenue lifecycle. Firms calculate, collect, distribute, incentivize, and optimize their revenues using PureFacts’ AI-enriched fees engine, incentive compensation application, and compelling revenue business intelligence powered by a single system of record for revenue management. PureFacts’ clients outperform by retaining more customers, delivering incremental value, improving productivity, properly incentivizing advisors and distributors, preventing costly mistakes, and finding optimization opportunities. With offices in Canada, the USA, and Europe, PureFacts has been recognized for its innovation and excellence including selections to the WealthTech100, AIFinTech100, and ESGFinTech100 awards. Drive revenues. Eliminate leakages. Increase growth velocity. Learn more at purefacts.com. About GrowthCurve GrowthCurve Capital is a private equity firm focused on building businesses by leveraging data, analytics, and machine learning, combined with a comprehensive approach to human capital, to seek to accelerate growth and drive long-term value. Founded by Sumit Rajpal, former Global Co-Head of the Goldman Sachs Merchant Banking Division, the firm focuses on data-rich, control-oriented private equity investments primarily across the technology and information services, healthcare, and financial services sectors. For more information, please visit www.GrowthCurveCapital.com and follow the firm on www.linkedin.com/company/growthcurvecapital. Contacts MEDIA CONTACT: PureFacts Rob Farmer 417-377-3293 purefacts@streetcredpr.com GrowthCurve Dan Gagnier 646-569-5897 growthcurve@gagnierfc.com
Vestmark and PureFacts Announce Partnership to Transform Wealth and Investment Management Billing at Scale

Billing identified as key to wealth management firm growth Partnership to boost offerings that deploy best-in-class wealth technology WAKEFIELD, Mass., June 11, 2024 /PRNewswire/ — Vestmark, Inc., a leading provider of wealth management software and services, and PureFacts Financial Solutions, a global leader in revenue management, enterprise reporting, and insights solutions for the asset and wealth management sector, today announced a strategic partnership that will enhance billing solutions and enable nimbler, faster operations for leaders in the wealth management space. Vestmark, renowned for its core platform encompassing portfolio management, trading, and client reporting, has identified billing as a crucial component of its comprehensive offering. The partnership with PureFacts provides an integrated billing platform that supports various billing models, including AUM-based, account-based, hourly, retainers, and more. PureFacts Financial Solutions has established itself as a global leader in revenue management and billing, offering an AI-enriched, end-to-end revenue lifecycle process through its innovative PureFees platform. “This partnership with PureFacts represents a necessary step in Vestmark’s journey to provide a comprehensive, end-to-end solution for a wide range of firms in the wealth management space, including broker-dealers, RIAs, RIA aggregators, asset managers, and other service providers,” said Karl Roessner, CEO of Vestmark. “We are extremely pleased to be partnering with a cutting-edge firm with a focus on fee billing excellence and scalability.” PureFacts’ enterprise billing platform is designed to scale, accommodating the diverse needs of different types of wealth and asset management firms. As part of a comprehensive suite of solutions available to financial advisors who leverage Vestmark’s customized investment solutions, PureFacts’ platform provides Vestmark clients the ability to track, measure, and optimize every dollar, bringing flexibility to support a wide range of business models, from small independent practices to regional broker-dealers and wealth managers and large national clients. “We are excited to partner with Vestmark to bring our innovative billing solutions to the U.S. market to help their clients grow,” said Robert Madej, CEO of PureFacts Financial Solutions. “Our collaboration signifies a win-win partnership, combining Vestmark’s robust technology platform with PureFacts’ industry-leading revenue management capabilities. Together, we will further empower financial professionals to deliver exceptional, personalized client experiences.” About Vestmark Headquartered in Wakefield, Mass. and founded in 2001, Vestmark is a leading provider of portfolio management solutions and outsourced services for financial institutions and their advisors, enabling them to efficiently manage customized client portfolios through an innovative technology platform. Supporting over $1.5 trillion in assets and 5.5 million accounts, Vestmark is a partner to some of the largest and most respected wealth management firms. For more information about Vestmark’s solutions, call (781) 224-3640 or visit www.vestmark.com About PureFacts Financial Solutions PureFacts Financial Solutions is an award-winning provider of End-to-End Revenue Management solutions for the investment industry. PureFacts helps some of the largest and most recognizable wealth management, asset management and asset servicing firms manage and grow their revenues. The PureRevenue platform enables scalable revenue management by powering the entire revenue lifecycle. Firms calculate, collect, distribute, incentivize and optimize their revenues using PureFacts AI-enriched fees engine, incentive compensation application and compelling revenue business intelligence powered by a single system of record for revenue management. With offices in Canada, the USA, and Europe, PureFacts has been recognized for its innovation and excellence including selections to the WealthTech100, AIFinTech100, and ESGFinTech100 awards. Drive revenues. Eliminate leakages. Increase growth velocity. Learn more at purefacts.com Media Contact Elizabeth Shim Haven Tower Group (424) 317-4861 eshim@haventower.com SOURCE Vestmark